Burger lovers rejoice — the Burger Joint in Milford is back.
The fun, pop-culture themed restaurant at 312 N. Main St., celebrates a grand reopening on Tuesday, with its new owner, new catering plans and new creations.
Brian Belwood, who has contributed to the increasing popularity of the counter-service restaurant since its inception a decade ago, took over ownership in January.
Last month, he and managing partner Jason Monarch closed the business temporarily for remodeling that included new electrical, plumbing, wood flooring, some new booths and new décor.
“It started off with we needed a bigger walk-in cooler. We are going to start catering, we’re going to get into graduations and parties,” Belwood said. “Our growth rate is fantastic. Over the last three years, we’ve had an 18 percent increase in sales per year. Our next logical step is catering.”
A special catering-only item will be sliders, which can be ordered by the dozen as miniature versions of Burger Joint favorites like the Joey Burger with barbecue sauce, cheddar cheese and onion rings; Moe’s Pub Burger with organic beef on a pretzel roll with caramelized onions, bacon, sharp cheddar and pub cheese sauce; or the Inferno Burger with ghost pepper cheese and Jalapeno aioli.
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Many of the Burger Joint’s favorite permanent additions to the menu are a result of trial runs— Belwood creates “limited time offerings” which are available for about a month. Currently, those offerings include a Mediterranean chicken wrap, feta fries, a Smokehouse Burger and Canadian Poutine. Milford’s Burger Joint at 312 North Main Street. The restaurant has been in the village since 2008. Belwood, who studied culinary arts at Schoolcraft College and has a bachelor’s degree in small business management from the University of Phoenix, said owning a restaurant was always his plan.
“It was never specifically about burgers, but I learned how much creativity you can have making them,” he said. “You can take a burger and make it into a million different things.”
At the Burger Joint, customers can do the same as they are invited to build their own burger, choosing from chuck meat, Piedmont (organic, lean, grass-fed beef), turkey, chicken or beans for the base, and selecting from a variety of toppings, including six different cheeses, a multitude of vegetables, sauces made from scratch, eggs and bacon, and four different buns including brioche, pretzel, ciabatta and gluten-free.
For those following a Keto or low-carb diet, the bun can be ditched in favor of putting a burger on a bowl of greens and averting the eyes from “side-kicks” that include a variety of fries, including hand-cut, "vampire," sweet potato waffle and tater tots. Onion rings, seasonal soups, and mac-n-cheese (which can also comprise a burger), are also available if you want to blow your diet.
To accompany all the savory, Belwood also offers the sweet, in the form of fountain drinks, which customers can make floats from 381 different flavor combinations, or choose a hand-dipped milkshake or malt.
The kids are catered to as well, with a special menu for those 10 and under featuring grilled cheese, chicken tenders, hot dog or cheeseburger.
At Burger Joint, it’s all about the fun, family atmosphere with delicious food, quotes and art that pay homage to burgers, and music that fits Belwood’s mood on any given day—on Thursday, it was Motown tunes.
“We are very fun loving, everything we do is with a smile,” he said. “There’s something about having a job where you can have fun with what you’re doing and creative with conversations with people who walk in and I get to know all my neighbors. We just want to be that family friendly place that pops into your mind when the family is hungry and you want to go out and eat.”
Pop into the Burger Joint on Tuesday and enjoy some cake along with burgers to celebrate the reopening. On that day, 10 percent of all sales, and 100 percent of tips, will be donated to Leader Dogs for the Blind, one of about 30 fundraisers the restaurant will host throughout the year. For more information, visit www.burgerjoint.us .
Contact Susan Bromley at firstname.lastname@example.org. Follow her on Twitter @SusanBromley10.
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